Marketing automation includes software and tactics that enable companies to sell and buy just like Amazon. It follows prospects that are very personalized and useful content that assists in converting prospects to customers. This type of marketing makes new and significant revenue and return on investment.

It is not the easiest marketing strategy to use, but it is not impossible. These days ‘marketing automation’ is an industry buzzword. Marketers look for digital marketing tools that are necessary for growth, especially those that generate new leads. This is often referred to as marketing automation. But this is a misconception. Marketers learn new strategies, but they have no solution to generating new leads for growth.

Consequently, marketers start buying lists of email addresses instead of developing new leads. This may be a quick fix, but it is not a good solution for the long-term, and it does not create healthy prosperous relationships with future customers. In an ideal world, it would be wonderful if we could relax while our marketing is done for us. Sometimes they daily operations of business just do not leave enough time for activities such as marketing. There is a solution to this. This solution not only does some of the work for us, but it also helps to make the marketing process more efficient. The solution is marking automation.

The promise of marketing automation is tremendous. Increased ROI on marketing investments, more time spent selling for sales teams and a 25% better chance of hitting your sales targets are just a few of the payoffs.

Credits: Forbes

What Is Marketing Automation?

Essentially, marketing automation is software that does the marketing for you. It is designed to assist you in prioritizing and executing your marketing tasks in a more efficient and streamlined fashion. Unlike in other sectors, marketing automation won’t make your own job redundant. It will just free up more of your time, while not reducing the quality of the content. And it helps you reach your marketing goals faster.

The most important goal of any marketing campaign is to generate more revenue for the company. In order to achieve this, we need to bring more traffic to our websites, convert this traffic into leads, and turn those leads into customers. Marketing automation is most effective in the conversion and closure sections of this cycle.

How to use Marketing Automation

Today thousands of marketers depend on email marketing to generate new leads. They send large emails to their entire lists of customers and prospects, hoping that the messages will be opened and attractive. But it is hard to tell if this strategy works. It may work sometimes, but the truth is that it can be a waste of time and money to market to people who are not interested in the product, or you could end up annoying and alienating your email list contacts.

Marketing automation helps to deliver more targeting and personalized messages. You can send thank-you notes, your sales team can be alerted when someone shows interest in a product, etc. This helps to make the marketing process more authentic and personal, and therefore more effective. You are able to target prospects based on their individual behavior. Your conversion rate thus increases.