Search engine optimization is now extremely important and needed for webmasters to harness traffic to their websites.
So what is SEO?
Search engine optimization is called SEO for short, and is a method used by websites and blog owners to maximise traffic to their websites through search engines by maximising their search engine rankings.
Additionally, it is also a good way to increase the quality of websites by making them more user-friendly, easier and faster to navigate.
Why is it important?
Today the global market is very competitive. And SEO is more important. Search engines serve billions of users each day, users looking for answers and solutions, and products for their problems and needs.
SEO can help any business grow and meet the business objectives.
Search engine optimization is essential even for more established brands because:
- SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site, enabling you to retain customers and clients and keep them loyal.
- SEO is also good for the social promotion of your products and website. People who find your web site by searching Google or other search engines are more likely to promote it on social media.
- SEO is also important for the smooth and optimal running of a big web site. The direct benefit is an increase in search engine traffic and the indirect benefit is having a common framework (checklists) to use before publishing content on the site, streamlining the process for big brands with many employees.
- SEO can put you ahead of the competition and keep you relevant in the long term. If two websites are retailing the same thing, the search engine optimized website is can attract more customers and gain more sales regardless of price.
Even if you are a well established brand, SEO can help to maintain your market position. In search results today is many of the top search results go to large, well-established brands.
But, any type of search marketing — whether it’s on Google, Facebook or social networks, is extremely dependent on how people feel about your brand. If you cannot make people a better version of themselves, or give them what they need when they need it, you will eventually fall in search rankings. But, if you deliver content or products that answers people questions and needs, and answers the intent of their search, you’ll rise and stay high in search rankings. The next time people need to find more information about a problem, what site will they go to? The site that only wants to sell them something? Or the site that gives them plenty of information to assist them in making the best decisions? Eventually, you will outrank all the shallow, completely undifferentiated websites that offer the same services that you do, even those that offer them at more competitive prices. This helps to retain customer preference and loyalty.